Sincerely, Skin’s her-story
Formerly known as Willow Esthetics Boutique, Sincerely, Skin™ is a charming skincare and laser boutique offering personalized skincare, laser and aesthetic services in Halifax's North End.
Located in the shade of two gorgeous trees on Robie Street, Sincerely Skin is an indulgence in the finest treatments that skin care has to offer. When you step out from beneath our trees, we want you feeling refreshed, restored, and looking your absolute best.
In July 2010, Michelle Carter started Willow Esthetics Boutique in her home on Willow Street. She transformed her dining room into a lovely space offering traditional esthetic services. In the Fall of 2013 Michelle moved her business out of her home to her current location on Robie Street and hired her first team members. With a 10 year anniversary in 2020, it was time for a change and Willow began the transformation into what it is today, Sincerely, Skin with a focus on skincare and laser treatments.
Testimonials
Everyone here is very friendly and professional. They take the COVID protocols very seriously to ensure everyone's safety. Denise is very knowledgeable and made me feel very comfortable from my very first appointment. I've already recommended her to a couple of my friends.
Karen S
I’ve been seeing Michelle since 2014, she always provides excellent service, is very professional yet easy going. The whole atmosphere at Willow is calming. 5/5 everytime
Amy Alexandria
Michelle was lovely and very skilled, and the receptionist was lovely as well —she helped me find parking when I was a little lost. Michelle was able to use hard wax, and it was almost painless. Thank you! I’ll be back.
Amy Robertson
This was my first time at Sincerely, Skin. I loved the wax that they used! Also, in addition to an excellent job, Dawn was very nice and friendly! Definitely will book here/ with her again!
Emily May
Its a cute hidden gem!! Staff was so friendly and so amazing and Michelle did an awesome job and was just an all around delight!
Megan Mckenna
Natasha is a wonderful addition to the Sincerely, Skin staff. She is friendly, passionate about her work and provided an exceptional client experience. Natasha explained everything she was doing and identified areas that need additional treatment. The spa is lovely. My first time here and I will be returning in January.
Ann E
Being my first electrolysis treatment, I was very apprehensive at first. Denise carefully explained what I should expect and answered any questions with confidence! It was WAY better than I expected and wasn’t painful at all! See you in 3 weeks!:-)
Tracie Richardson
Everyone here is very friendly and professional. They take the Covid protocols very seriously to ensure everyone’s safety. Denise is very knowledgeable and made me feel very comfortable from my very first appointment. I’ve already recommended Sincerely, Skin to a couple of my friends.
Karen S
I can’t thank you enough! After the consultation I felt like someone finally understood and cared about my skin and when I got the actual facial I wasn’t disappointed. I have relatively sensitive combination skin and have been struggling with breakout and it was customised to my skin’s needs and not just a generic facial. My face is left clean and hydrated and I got lots of useful advice for my skincare too. If I lived here I would definitely be a regular and I will happily recommend this to anyone I know here.
Stephanie H
I never leave a facial with Denise without feeling how lucky we are to have her in this line of work. I have recommended her and your spa many times.
Nancy M
This was my first ever facial and it was a great experience! Michelle began with a consultation and made her recommendation for me. She explained everything thoroughly and provided plenty of opportunities to ask questions. The facial itself was wonderful and I really liked the products she used. I will definitely be returning.
Joanne M
I really love my new brows! The shape suits my face very well and the colour is awesome. Can’t wait to be back.
Stephanie G
Any Service done by Michelle is amazing. I am always happy when I see her! There is a reason why I always say this is my favourite place to be! Had my first Hollywood Carbon Facial today and it was amazing! Michelle was fantastic as always! Can’t wait to be back :)
Natasha M
Awesome service from Fiona today! Waxing isn't the most fun activity, but her knowledge, professionalism and expertise made the experience a breeze! Would recommend for sure, amazing job!!
Chelsea Mac
I've been putting off getting a pedicure for years. I went for the first time today and it was such an awesome experience, Dawn was really amazing. I was welcomed when i came in, they were happy to answer questions about other services after my appointment was over. I look forward to going back, thanks you guys!
5 stars
Justine Langseth
Had a fantastic experience with Willow's laser treatment. Lasers have come a long way!! I had so much anxiety before getting a treatment done the first time but my specialist Michelle set me right at ease and the treatment did not hurt! It's shown amazing results and I hope to get more treatments in the future. I see they have a special on this month for laser. Highly recommend!!!
Stephanie Purcell
…Amazing. I was there yesterday for the first time I was really impressed by their wonderful decoration, care and services. They provide the most relaxing environment for your skin other beauty care .
Farzana Naz
Exceptional massage services and look forward to being a regular from this point forward!